8 Ways To Boost Attendance At Your Business Event
Being a business, empty chairs at your event is one of the scariest things. We understand the time and effort you put in to organize that event by dealing with agents, planners and corporate tents rentals. Also, it costs a bulk amount of money.
Here we have listed a couple of ways through which you can boost attendance at your corporate event. Even some of these are the most necessary ones, but you usually overlook them. No? Then, you’re going in the right direction. Still, if you’re organizing an event for the first time, this guide is a must-read for you.
Building a strong bond with your customers is the first rule of business. And the simplest way to do so is by making them feel special. But the question is, “how can you make them feel that you value them?” You don’t live with them!
But, calling out to your customers by name is the easiest way to make them feel valued. Tada! You got the inner secret. For further explanation, what I mean to say is that send them personalized invitations.
Also, you can make a list of attendees and then distinguish between them as to whom to send letters and to whom you just need to email. You can send personalized letters to your loyal attendees with incentives.
Keep Your Targeted Audience In Mind
The event must be designed in your targeted audience’s way. Schedule day, time, and event according to when they can attend the event easily. This will be a great way to boost attendance at your event.
Promote Your Event In Advance
Not everybody will be able to make time out of their busy schedule for your event. Therefore, you need to inform your attendees at least one or two months ahead of the event. So, they can finalize their registration, tickets, and other stuff.
Also, you need to make it interesting to make your attendees want to attend it at any cost. Well, in that case, you can mention the kind of event, menu, and the speaker you’re having at your event.
Incentives are something that can boost the interest of your audience in your event. For instance, rewarding your regular attendees will not only make them stick to you, but it will also help you make new potential customers.
You can give these rewards along with the event invitations. Or else, present them with rewards at the end of the event. The incentives can include the following:
- Early-bird offers
- And other exclusive perks
Get Local Media Coverage
The more people know about it, the more are your chances to improve your event attendance. And the easiest way to do so is to get media coverage. Ask your local media to cover the event. But is that easy?
Well, it’s not like you invite them, and there they are, until or unless you’re a brand name. So, being a small business, you need to improve your event and mention some of the influencers and speakers of their interest that you’re having at your event. And then, the whole process will flow.
Your Event Website Should Be Mobile-Friendly
Most of the registration for events is done through mobile. Therefore, make sure if you’re sending out registration emails to your attendees, your event website must be mobile-friendly. Make online registration as easy as possible by making multiple registrations and minimizing the number of fields.
Cross-Promote Your Event With The Help Of Other Organizations
To boost your event attendance and build potential customers, you can take the help of other organizations. Specifically, those organizations that have similar customers. Ask them to be your in-kind sponsors and give them incentives in return.
Choose A Memorable Location
Besides the food menu, your location can be a thing to push your audience to attend your event. Choose a unique location or some place that resonates with the purpose of your event. Also, make sure the venue is quick to get to and not too far away from your attendees’ location. It’ll get expensive for your audience to reach there and will consume their time.
Moreover, it is expensive for you too, as your price per head will increase then. Highlight your location in your invitation as well and have decorators and round tables rentals MD to make your location attractive for potential attendees.